A few years ago, it was usual practice to discuss sales leads in terms of lead quantity, or the process of obtaining a greater number of leads. It would appear that response rates are the norm. However, at some point in time, marketers started to discover that the number of leads was not adequate on its own. […]
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No matter what industry you’re in or how well established you’ve become, you need a consistent supply of quality leads. Leads are frequently undervalued, which causes a slew of issues. Your company’s success can be greatly influenced by the quality of leads that you receive. There are a lot of people who don’t know how to go[…]